Shah Rukh Khan’s Dunki, directed by none other than the acclaimed Rajkumar Hirani, hit the theatres on December 21st, 2023, amidst immense anticipation. But unlike the record-breaking openings of SRK’s previous releases, Jawan and Pathaan, Dunki’s box office journey has thrown some unexpected curveballs. Let’s delve into the numbers, the factors at play, and what the future holds for this much-talked-about film.
Dunki had a great start at the box office. Released on December 21, the film earned ₹29.2 crore on day one, ₹20.12 crore on day two, ₹25.61 crore on day three, ₹30.7 crore on day four and ₹24.32 crore on day five according to the same report. On its first Tuesday, Dunki collected the lowest till now, able to mint over ₹7 crore.
Day 1: A Mixed Bag of Numbers and Comparisons
Initial estimates had pegged Dunki’s opening day collection at around ₹30 crore nett in India. However, the actual figures came in lower, ranging between ₹15-20 crore nett. This placed it behind Prabhas’ action thriller Salaar (₹12.67 crore nett), raising eyebrows within the industry.
The reasons for this subdued opening are debatable. Some attribute it to competition from Salaar, while others point to Dunki’s slower-paced narrative and lack of overt action compared to SRK’s previous outings. There’s also the possibility that audience expectations, sky-high after Pathaan and Jawan, weren’t quite met by Dunki’s initial tone.
Early Trends and What They Tell Us
Despite the underwhelming start, Dunki has shown resilience in its early days. Positive word-of-mouth, particularly around Hirani’s signature heartwarming storytelling and SRK’s nuanced performance, is driving steady collections. The film is holding well in key markets like Mumbai, Delhi, and Kolkata, indicating strong audience engagement.
Furthermore, Dunki’s international box office performance has been encouraging, with particularly strong numbers from the Middle East and North America. This suggests that the film’s appeal transcends regional and cultural boundaries.
Dunki domestic earnings
As per the report, Dunki earned ₹29 crore in India on the first day of release. Dunki is likely to earn around ₹12.97 crore nett in India on its second day for all languages.
The film marks Shah Rukh’s third and last release of 2023 following back-to-back action blockbusters in Pathaan and Jawan. The day one earnings of Dunki is lower than both Pathaan and Jawan, which had amassed ₹55 crore and ₹65.5 crore nett on their opening days in India respectively. The two movies went on to earn over ₹1000 crore at the worldwide box office.
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